|
HomeAbout meAdding ValueBounce Back CouponBusiness CardsBusiness RelationshipsCHA CertificationCHO CertificationCo-opsCompetition AnalysisContact MeCoupon MarketingEconomic DownturnEconomic StimulusFacebook CouponFacebook MarketingFAM ToursFed RoomsFlickr MarketingGatekeepersGDSGoing GreenGoogle Listing - ReclaimingGoogle LocalGoogle SpreadsheetsGovernment BusinessGuest ReviewsHospitality HumorHotel / Lodging AssociationsHub and Spoke Concepti-MeetIndustsry NewsInitial IntroductionsInternet Travel BookingsKey CardsKurrentlyLinkedIn NetworkingLinksMarketing IdeasMarketing PlanMotorcoach AssociationsNetworkingNew Year's ResolutionOTAsOnline ReputationOnline ToolsOutlook - Business CardPackagesPet FriendlyProspectingRegion # 4Repeat GuestsRSVPSales CallsSales ProcessSales Self-evaluationSpeaking EngagementsSMERFE MarketSocial MediaSocial SearchSports MarketStaycationSubmit a TipTelephone TechniquesTime ManagementTime SaversTip of the MonthTips from the FieldTis the seasonTravel ForecastTravel TrendsTwitter MarketingWelcome Centers
|
  PwC Downgrades 2010 Hotel Forecast Again, Despite Positive Signs Smith Travel Forecasts Hotel Rates To Keep Falling Through 2010 U.S. Travel Association - Domestic Research 
According to Smith Travel Research, the outlook for 2010 looks slightly better than 2009, but the industry still is expected to end the year with decreases in all three key metrics:
Supply and demand are both projected to end 2010 with positive growth. Supply is predicted to be up 1.8 percent and demand is expected to increase 1.3 percent. PricewaterhouseCoopers (PwC) LLP updated US lodging forecast reflects improved economic
conditions and a resumption of economic growth in the second half of 2009. While occupancy levels and average daily rates
(ADR) in the second half of 2009 are expected to remain below year ago levels, resulting in a 16.1 percent decrease in room
revenue per available room (RevPAR) in 2009, PricewaterhouseCoopers expects that average daily rates (ADR) will continue to
decline in 2010. This rate weakness is expected to be off-set by a 1.1 percent increase in occupancy, resulting in stable
RevPAR levels in 2010. U.S. Travel Outlook U.S. Travel Outlook is a must-read monthly newsletter from Dr. Suzanne Cook, U.S. Travel's Senior Vice President of Research. It examines current industry trends and forecasts and includes the U.S. Travel Dashboard. PricewaterhouseCoopers US Lodging Forecast - 2009 and 2010
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Occupancy 63.3% 59.8% 59.1% 59.2% 61.4% 63.1% 63.3% 63.1% 60.4% 55.5% 56.1% ADR Growth 5.4% -1.4% -1.5% 0.2% 4.2% 5.5% 7.5% 6.2% 2.5% -8.7% -1.1% RevPAR Growth 6.1% -7.0% -2.7% 0.5% 7.9% 8.5% 7.8% 5.8% -1.8% -16.1% -0.1% Sources: Smith Travel Research and PricewaterhouseCoopers LLP |
