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  Prospecting refers to identifying and developing a list of potential clients/accounts. Sales people can seek the names of prospects from a variety of sources including trade shows, commercially-available databases or mail lists, company sales records and in-house databases, website registrations, public records, referrals, directories and a wide variety of other sources. Prospecting activities should be structured so that they identify only potential clients who fit the profile and are able, willing and authorized to buy your product (book your rooms) and service. This activity is greatly enhanced today using websites with specially-coded pages optimized with key words so that prospects may easily find you when they search the web for certain key words related to your offering. Once prospecting is underway, it then is up to the sales professional to qualify those prospects to further identify likely customers and screen out poor leads. Modern websites can go along way in not only identifying potential prospects but also starting this qualification process.
 Cookies or Candy Boy, do we have a "sweet " deal for you! Send a Cactus "Don't get stuck paying too much for your rooms! We are the best
value in town. Mail a Lottery Ticket "We're giving you a chance on the Lottery how about
giving us a chance!" Complimentary
Day at a local Spa Everyone loves
a free gift Send a Baby Shoe "Well, now I have one foot in the door." Send Balloons w/Piece of Brick "I have been banging my head up against the wall trying to
see you!"
Click Here for a Prospecting Guide for Search Engines and Directories on the Internet.
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